Marketing Automations Specialist

Come Hack With Us!

Join us on our mission of protecting organizations against the most advanced attackers in the world!

Pentera is the leader for Automated Security Validation, allowing every organization to test with ease the integrity of all cybersecurity layers, unfolding true, current security exposures at any moment, at any scale. As a result, thousands of security professionals and service providers worldwide use our platform to guide remediation and close security gaps before they are exploited.

We are a unicorn with more than 300 employees around the globe, with over 700 customers in production in more than 45 countries!

Pentera has won various Industry Awards, including the Frost & Sullivan “Best Practices Award for Global Breach & Attack Simulation (BAS) Market Leadership 2022 and the 2020 Gartner Cool Vendor Award. We are backed by Top tier investors such as Insight Partners, K1 Investment Management, The Blackstone Group, and AWZ.

Penterians are one team with a shared mission. Become a Penterian – change the way the world does cyber!

About the role:

As the Marketing Operations Manager, you’ll play a critical role in driving overall marketing efficiency and growth. You’ll get to set and continually improve our world-class marketing operations to enable the company to scale globally using the latest tools and technologies.

Reporting to the Director of Acquisition, you will venture and dive further into the cyber security marketing world, directly impacting Pentera’s bottom line. This is the job that will put you on a career trajectory like no other.

In greater detail:

This role will manage a collection of marketing technologies used to develop marketing processes as they contribute to lead generation and pipeline. Your primary responsibilities will be to optimize the marketing tech stack, to improve cross-channel performance, to maintain audience segmentation for personalized nurturing, and to introduce new technologies that improve the effectiveness of the marketing program. You are a well-organized and analytical marketer who is comfortable advocating the use of marketing technology across the organization.  

Roles and Responsibilities:

• Taking ownership of the MarTech stack – orchestrating the entire stack, user management and enablement, integrations, and workflows
• Implementing automated lead qualification criteria
• Setting up sophisticated lead routing
• Database segmentation to enable granular reporting and focused nurturing
• Ongoing data hygiene
• Onboarding new technologies
• Creating and maintaining ABM segmentation
• Be the main point of contact for our marketing technologies and how they’re used
• Work closely with the RevOps team to carry out necessary changes in Salesforce and seamless integration with Hubspot and other technologies
• Set and continually improve our world-class marketing operations to enable the company to scale globally using the latest tools and technologies, and the most modern techniques
• Maintain and improve audience segmentation to ensure personalized marketing and intelligent reporting, as well as necessary exclusions
• Ongoing management and optimization of existing attribution model, lifecycle, lead scoring, nurture, and data enrichment programs
• Lead data health and hygiene initiatives to accurately segment audiences and improve marketing engagement

• 1-3 years of marketing operations experience
• Proven track record of managing Hubspot in a multi-million dollar B2B business environment
• Experience with the variety of Marketing technologies and how they integrate into a mature marketing demand funnel
• Experience with Salesforce administration and operations
• Experience with Hubspot

Preferred skills:

• 6sense, ZoomInfo, Cognism, Lusha, Drift, Outreach, Zapier/Make, Sightfull, LeanData, Zoom, EventBrite, BrightTALK, MailChimp
• Experience with end-to-end campaign management and implementing best practices including list growth, design, segmentation, and analytics/performance management
• Fast adopter and implementer of new technology, seeing its application and usefulness, as well as potential pitfalls
• Tech-savvy, analytical problem-solver who loves to dig into the data, track results, test and learn, and ultimately improve performance
• Critical thinker and self-starter, who can be scrappy when needed, yet organized, efficient, and process-oriented

We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome candidates from all backgrounds to join us!