There’s no doubt it’s tempting, as we all know that the best chances for a sale are when there is pain and a sense of urgency to solve a problem.
However, the last thing a CISO and their team need during an incident is a sales pitch. They require assistance, not new products.
In reality, ‘ambulance chasers’ rarely get their way and usually burn their brands.
Don’t chase ambulances; sell on merit.