Pentera Debuts “Cyber GOAT” Commercial During The Big Game Championing Proactive Cybersecurity

Pentera’s campaign advocates security validation as the north star to guide security professionals towards becoming the GOATs of cyber resilience

Boston MA, February 10, 2025 – Pentera, the leader in Automated Security Validation, made its televised debut with its “Cyber GOAT” commercial that aired during the National Football League’s Championship Game. Amid the growing challenges cybersecurity teams face, Pentera’s commercial sparks a conversation about shifting from reactive to proactive cybersecurity practices while celebrating the professionals who safeguard our digital world.

Through clever storytelling and humorous visuals, Pentera’s Cyber GOAT commercial illustrates how cybersecurity professionals can shift from being the “scapegoats” in breach incidents to being Greatests of All Time (GOATs) by taking an active approach to their cybersecurity.

“Cybersecurity is no longer about reacting to threats, it’s about testing your defenses before attackers do,” said Aviv Cohen, CMO of Pentera. “Our commercial is a call to action to inspire security professionals to stop assuming the strength of their security posture and start validating that they are ready for any attack.”

Working with over 1,000 enterprise customers globally, Pentera elevates cybersecurity readiness by scaling and accelerating the pace of security testing and validation practices. By safely testing the organization’s cyber defenses against real attacks, Pentera uncovers exploitable security gaps across the complete enterprise attack surface. The platform provides an actionable roadmap for remediation based on the business impact of each exposure, and validates the effectiveness of remediation actions to ensure risk reduction.

The Pentera campaign debuted right before the Big Game, targeting millions of viewers in major markets across the United States. The campaign is being supported by a wider campaign, including interactive online challenges, autographed memorabilia, and Cyber GOAT themed giveaways to engage viewers and keep the conversation going​​.

A disclaimer: Pentera is not an official sponsor of the National Football League or its Super Bowl game.